Transboundary Pollution: Examine growth of environmental awareness
as a consequence of these global interaction.
Nowadays, many people are alert on the
environmental phenomenon from the exposure from mass media. We cannot blame
certain country or society for these severe consequences (e.g. global warming);
we all have the responsibility to take care and have interest in this issue.
Actually, there are lots of movements going on for the good cause of the
environment. Several organizations like WWF, WNO, UNEP and
environmental-friendly cooperation including Yuhan Kimberly-Clarks (Korea),
IKEA, Johnson & Johnson, NIKE, Philips Electronics, and TupperWare are
striving to preserve the nature of the world where we live in.
Through the globalization of the TNCs and MGOs, the
eco-conscious products were introduced over the world. Advancement and
development of the telecommunication, mass media, and Information Communication
Technology (ICT) have spread out the importance of saving environment and
nature. Consumers are now more aware on the eco-friendly products; people have
been exposed to the significance of saving Earth. Cause promotions,
advertisement and campaigns targeted not only certain nationalities or ethnics
but also several cultures and international consumers.
Consider, for example, the success of the Earth Hour 60+. It was started as
a light-off event Sydney, Australia in 2007. Now it has grown engaging more
than 7000 cities and towns worldwide. This event mainly purposed to turn-off
unnecessary lights for one hour as a symbol for their commitment to the planet.
According to the official website, “Earth Hour does not purport to be an energy/carbon
reduction exercise, it is a symbolic action. Therefore, we do
not engage in the measurement of energy/carbon reduction levels for the hour
itself. Earth Hour is an initiative to encourage individuals, businesses and
governments around the world to take accountability for their ecological footprint and engage in
dialogue and resource exchange that provides real solutions to our
environmental challenges. Participation in Earth Hour symbolizes a commitment
to change beyond the hour.” Earth Hour 60+ is a great example that
shows the growth of environmental awareness as a consequence of these global
interaction.
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